Click-to-Buy expands to 8 new countries
Whether you come to YouTube to watch a specific video, discover related content, or engage and interact with people and videos from all around the world, our goal is to put you in control of your online video experience. This means making it easier for you to find what you're looking for (like dedicated channels for music or HD videos) and offering you new and innovative ways to engage with that content.
One way we already offer you this kind of deeper experience on YouTube involves music videos on the site: Click-to-Buy, our eCommerce platform, helps you find products (like songs and DVDs) related to the videos that you're watching. A recent study found that after watching a music video on YouTube, 50% of adult users in the U.K. then go on to purchase music from that artist. And we've seen these results for ourselves — three of the four major music labels are Click-to-Buy partners and are already selling millions of songs a year from these links on YouTube.
We're excited to announce that today we're rolling out Click-to-Buy links on music videos in 8 additional countries: Australia, Canada, France, Ireland, Italy, Japan, New Zealand, and Sweden. Now Click-to-Buy partners can offer music downloads to hundreds of millions of people around the world.
We enjoy working with our music partners to provide them with these kinds of opportunities, and we look forward to further expanding the program in the coming months.
Posted by Thai Tran, YouTube Product Manager
One way we already offer you this kind of deeper experience on YouTube involves music videos on the site: Click-to-Buy, our eCommerce platform, helps you find products (like songs and DVDs) related to the videos that you're watching. A recent study found that after watching a music video on YouTube, 50% of adult users in the U.K. then go on to purchase music from that artist. And we've seen these results for ourselves — three of the four major music labels are Click-to-Buy partners and are already selling millions of songs a year from these links on YouTube.
We're excited to announce that today we're rolling out Click-to-Buy links on music videos in 8 additional countries: Australia, Canada, France, Ireland, Italy, Japan, New Zealand, and Sweden. Now Click-to-Buy partners can offer music downloads to hundreds of millions of people around the world.
We enjoy working with our music partners to provide them with these kinds of opportunities, and we look forward to further expanding the program in the coming months.
Posted by Thai Tran, YouTube Product Manager
Related Web Based CRM Articles
Revenue Sharing on a Multi-Author Blog
You are the admin of a team blog that has multiple guest authors. The revenue sharing arrangement is such that all members get to keep a fixed percentage of the AdSense revenue that is generated from pages / articles that they have...
Read more about Revenue Sharing on a Multi-Author Blog...
IBM's starting to get SaaSy
I had a great meeting this morning with the folks running the SaaS initiatives at IBM. They've put one of their very smart and connected people, Sean Poulley, in charge of their internal SaaS initiatives - he's a very experienced exec and business...
Read more about IBM's starting to get SaaSy...